ElevenLabs Dubbing ($0.33–0.50/min) and v4 cross-language voices for localising ads
Audio for ads
AI audio for ads.
Voiceover, UGC voice, jingles, sound effects and dubbing: which models fit, what they cost and what you're allowed to do with the output.
No verified brand case studies exist for AI audio in ads yet. Everything below is vendor positioning or vendor terms, each linked.
Audio cost for an ad Estimate
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Voiceover and localisation
Eleven v4 for voiceover; ElevenLabs Dubbing at $0.33–0.50/min for localising ads.
UGC-style voice
Real-time voices built for agents can also read short UGC-style scripts: Eleven v4 Turbo, Sonic 3.6 and Inworld TTS-2 (vendor positioning).
Eleven v4 Turbo, Sonic 3.6, Inworld TTS-2 positioned for real-time agents
Jingles and background music
Suno v6 (commercial use only for songs made on a paid plan) and Lyria 3.5 at $0.08 per song through the API.
Suno commercial rights require a paid plan; Lyria 3.5 at $0.08 per song via API
Sound effects
ElevenLabs Sound Effects at $0.12/min; Stable Audio Open 1.0 runs locally (47 s clips, community licence).
Podcast ads and dialogue
VibeVoice for multi-speaker podcasts; Gemini 3.8 Flash TTS for multi-speaker dialogue.
VibeVoice multi-speaker podcast generation; Gemini 3.8 Flash TTS for multi-speaker dialogue and audiobooks
Rights checklist
- Commercial use: Suno allows commercial use only for songs made on a paid plan help.suno.com ↗. Check each vendor's terms for the plan you're on.
- Voice consent: only clone a voice you have written permission to use, including for voice actors and staff.
- Open-weights licences: some open models are non-commercial or research-only (for example F5-TTS weights are CC-BY-NC-4.0, Fish Audio S2 Pro is under a research licence). See the open models table.